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Everything a small business runs on, built by five people from an off-grid property in the Apuseni mountains.

Power off the roof, heat out of the woodpile, and an internet connection that is faster than it has any right to be.

A place like this sorts your life into what is needed and what was only habit. We build software the same way.

See what we have built

If it lives on the web, we build it

Bring us the problem rather than the specification. Whether people need to find you, buy from you, book you, log in to you, or stop you doing the same task every Monday, the answer is a different thing each time, and working out which is the first part of the job.

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The base camp is in the Apuseni, in the western Carpathians. The rest of us are spread across two countries and one ocean.

The Apuseni

Bucharest

Tenerife

Pitești

There is a persistent idea that serious work needs a serious room. Glass, a fourth floor, a name on the door. But no function was ever written better because of the carpet. What changes the work is attention, and attention is easier to find in a place where very little is competing for it. We are up here for that, and for the fact that a life which runs on sunlight and firewood costs very little to run.

1

The lines we will not cross

A studio this small stays honest by what it refuses. The list is short, it is public, and it does not move for a bigger number.

No dark patterns. No fake countdowns, no confirmshaming, no subscription that needs a support ticket to escape. Not in our marketing, and not in anything we ship for you. If a thing only works while the customer misunderstands it, it does not work.

No crypto, no gambling, no adtech. We build things people want to exist, not numbers people want to go up.

No work we cannot explain to you. Ask why something costs what it costs, or why we chose one approach over another, and you get an answer in words you already have. Technical language used to close a conversation is a sales tactic.

You own everything. Code, repositories, accounts, domain. At the end you get the keys, not permission to rent your own website back from us.

No project we do not have room to do properly. We run a small number of builds at a time. If we are full we will say so, rather than take a deposit and put you in a queue.

No growing for the sake of growing. The moment there are enough of us to need somebody whose job is managing the rest of us, the thing you came here for has quietly stopped existing.

2

THREE WAYS TO WORK WITH US

Something that does not exist yet. You bring the business and what it needs to do. We come back with one price and one date, and neither moves unless what you asked for moves. What we take on:

Booking and scheduling systems

Online shops and content hubs

Customer portals and dashboards

Internal tools, the spreadsheet replacements

AI features built on Claude

For a business already running, where the website has stopped being the interesting problem. A flat monthly fee, cancel whenever it stops earning its keep, and the month goes on whatever moves the number that matters to you:

New features as the business needs them

Speed, search, and the repairs nobody enjoys

Analytics that answer a question

Automating the task that eats your Monday

Somebody on the phone when it breaks

A straight opinion before you spend

Free, open, no email required to read anything. We write the studio down as it happens:

Real project costs and where they went

The mistakes, with the invoice attached

How we build, in enough detail to copy

Working and living off grid in the Apuseni

What we are learning about running a small studio well

3

THE FIVE OF US

Five people, one at the base camp and the rest across two countries. You will meet most of us. There is nobody here whose job is standing between you and the person writing your code.

The Apuseni

Vlad

Founder. Designs it, builds it, and lives at the base camp.

Bucharest

Alex

Senior developer, and the one we send first when there is someone new to meet.

Pitești

Alin

Runs the projects, holds the dates, and tells you early when one has moved.

Pitești

Iunian

Turns his hand to whatever the week needs, workshop to codebase.

Tenerife

Ana

Puts the work into words, and keeps what we say about it honest.

4

THE STORY SO FAR

Three scenes from where this stands today. It started as a way to pay for a life in the mountains and became the thing we are best at.

The property

Off grid in the Apuseni, in the western Carpathians. Solar on the roof, a woodpile that has to be right by October, water that arrives by gravity, and a connection fast enough to ship from. Limestone and beech forest in every direction. Living here is not a detail about us, it is the reason the work looks the way it does.

The studio

Web applications for small businesses, built on Next.js, Firebase, and whatever else the job actually calls for. Clients we know by name, most of whom arrived through another client. We take a handful of builds at a time and we finish them.

The road

A 1995 Toyota 4Runner, 3.0 turbodiesel, rebuilt on weekends. It is how we reach the businesses we build for, most of which are at the end of a road worth having a 4Runner for. It has a second job coming, which we will write about when it starts.

The property

Off grid in the Apuseni, in the western Carpathians. Solar on the roof, a woodpile that has to be right by October, water that arrives by gravity, and a connection fast enough to ship from. Limestone and beech forest in every direction. Living here is not a detail about us, it is the reason the work looks the way it does.

The studio

Web applications for small businesses, built on Next.js, Firebase, and whatever else the job actually calls for. Clients we know by name, most of whom arrived through another client. We take a handful of builds at a time and we finish them.

The road

A 1995 Toyota 4Runner, 3.0 turbodiesel, rebuilt on weekends. It is how we reach the businesses we build for, most of which are at the end of a road worth having a 4Runner for. It has a second job coming, which we will write about when it starts.